Socially Responsible Investing (SRI) is both a personal and a financial decision.
Personal, in that increasingly people want to feel that their investments are in alignment with their own values, for example in terms of how corporations treat their workforce or the environment.
Financial, in that many SRI and "green" investments may be positioned for tremendous growth moving forward, as the world grapples with issues such as global warming and economic and environmental sustainability.
SRI is a complex, large, and growing field, and encompasses such areas as renewable energy, clean-tech, social and/or economic justice, etc. These areas would appropriate as part of many people's overall investment strategy.
Please consider completing the SRI questionnaire, and contact me if you would like to discuss how SRI might fit into your portfolio.